Digital Ad Sales revenue maximization for Spanish language multimedia publishers and online content entrepreneurs:
Advertising is still one of the most scalable sources of income for all sorts of digital content producers, from traditional media publishers to digital native startups and even mission-driven journalism websites. But to master the art and science of making money with digital advertising is not an easy task, there isn’t an “All-size-fit-all” formula.
With a unique approach to Consulting and Training, Advernativa helps you discover and implement the best path to accelerate your revenues from digital ad sales.
Consulting and training services
Advertising Revenue Strategy
Training and Coaching
Digital Ad Sales
Advertising Technology for Publishers
Revenue Strategy
Monetization: Discover your website’s real value potential
Ads Inventory value: Identify how to optimize your ads revenue
Digital Advertising Sales Boosting Action Plan: Find out how to increase sales with a tailored-made multichannel strategy
Pricing strategy: Re-evaluate your rate card, ad formats, and sales packages to maximize your digital ad sales revenue
Digital Media Business Plan Evaluation: Assure if your content strategy, technology, and organization structure are in alignment to reach accelerated growth
Training Digital Ad Sales
Advertising Sales:
Digital Ad Sales for non-sales professionals, like Journalists and entrepreneurs
Digital Ad Sales for Multimedia Publishers
Direct Sales to agencies, media planning training for sales executives, how to speak the language of your media buyer client
Prospecting Clients in a fiercely competitive industry
Advanced Sales Negotiation techniques
Consultative Sales: How to solve your client’s problems, and when to walk away
Advertising Sales Goals and forecasting; how to create an effective system to project revenues from ad sales
Sales Kits, Rate Cards, Solution Oriented Packages
How to create the best sales marketing materials to reach your sales goals
Programmatic:
Programmatic and Ad exchanges; Understanding how to choose the best market place to sell inventory and maximize revenue.
Content Marketing for Media Publishers
Native Advertising, Branded Content, and Branded Entertainment
How to set up Content Studios as money making machine
Inbound and content marketing for publishers
Brand Story Telling and Archetypes to create effective branded content campaigns
How to do a brand brief to win clients for life
SEO for Digital Media organizations, how it impacts the bottom-line
Immersive Advertising (VR, 360, AR)
Ad Ops and Technology
How to optimize and online ad inventory
Web Analytics for Media organization, fundamental KPI’s that have business impact
How to set up your in-house programmatic selling desk
Ad Operations and Technology Support
AdSense Optimization
Programmatic Supply Side Platform SSP, Private Market Places, Ad Exchanges, Audience Extensions
SMB’s digital advertising technology: Local SEO, Webpage building, and PPC
Native Advertising Platforms and Exchanges
Ad Ops and Ad Servers support
Web Analytics set up and Traffic Certification
Audience Profiling and Insights
We serve clients all across Latin America and U.S.
Se habla Español