Why work with us? Because we are digital ad sales experts, who have been there!
We have produced and sold digital media in Spanish, Portugues, and English since before the 2000’s. We know what is to go always against the odds, selling what no one wants to buy; always competing against someone way bigger than you; trying to succeed in an ever-changing landscape where there is always a new technology disrupting the media business every year.
We have seen the three sides of the advertising equation, media, client, and agency. We have sold and bought traditional and digital media, so we know how to make the best pitch according to each type of advertiser you may have. We are aware how hard is to make the best use of all the options of Advertising Technologies that are out there; we help you find the right fit for your website and your organization.
With an honest no B.S. approach, we will help you maximize your digital media income!
Adriana Peña Johansson
Adriana is a marketing and business strategist and a pioneer in digital media. With more than 20 years of leadership experience in digital marketing and advertising. She has successfully directed digital media ventures in Latin America and the United States.
In 1999, Adriana was a leader in the digital revolution in Latin America, serving as the content director for the first digital newsroom in Mexico, Infosel-Terra. In that role, she led 70 digital journalists who created the first daily news portal in the country.
In 2000, she was hired by CNET as the General Manager for their digital content syndication division for Latin America in Miami where she led the team that produced technology content for strategic partners, including Globo, UOL, Starmedia, Terra and Televisa Digital.
In 2002, she returned to Mexico to lead the digital advertising sales team for Televisa. Over the next five years, she grew sales by 10,000%, leading the company to achieve millions of dollars in ad revenues.
In 2007, she founded Havas Entertainment, the first branded entertainment agency in Mexico. Her passion for marketing innovation in that role earned her some of the most prestigious awards in marketing and advertising, including the Effectiveness Award at the Global Media Festival for the Snickers Urbania Campaign, Valencia in 2010; the Effie Silver Award for Snicker Urbania Campaign, in Mexico in 2010; the Golden Globe Award for the Snickers Urbania Campaign in 2011, and the Innovation in Media Gold Visionary Award for the Peugeot’s Roadie Campaign in London in 2012.
In 2012, she moved to Los Angeles, California, to serve as Executive Vice President of Marketing at EntravisionCommunications. Over the next three years, she created the sales marketing department, recruited and trained the team, designed the sales guidelines and pitches, and developed a range of new digital products. She also worked with the marketing intelligence department to develop new ways of measuring audience behavior to discover consumer insights for their multicultural audience across radio, television, and the web.
In 2017, she founded Avernativa to share her insights and experience with clients in the U.S. and Latin America.
Adriana’s long history in the Digital Advertising Industry includes her role as a founding member of the Mexican Internet Association where she published multiple studies about Internet habits, eCommerce, and online banking. She was recognized by Latino Leaders magazine as one of the most important Latino Leaders in Los Angeles in 2014.
Adriana is an active member of the Interactive Media Group of the Academy of Television Arts and Sciences in Los Angeles participating in the jury that evaluates nominees for the Interactive EMMY awards. She also serves on the Board of directors of SembraMedia, a nonprofit association dedicated to supporting digital media entrepreneurs in Latin America, the U.S., and Spain.
Adriana is constantly updating her skills, and her recent credits include becoming a Certified Professional of Google Analytics, a certification in Inbound Marketing by Hubspot, and multiple certifications from Similar Web’s award-winning training program.